A few days ago I had never heard of Zlatan Ibrahimović. Now, I’ll never forget his name and the 805 million people who go hungry every day.

On February 15, the United Nation’s World Food Programme launched a moving hunger awareness campaign with international football star Zlatan Ibrahimovic called 805 Million Names. The campaign features Ibrahimovic with 50 names temporarily tattooed on his body symbolizing the hundreds of millions of people who go without adequate food each day. He revealed the tattooed names during the February 14th game between his team Paris Saint-Germain and Caen after making a goal.

“If I could, I would write all the names of people suffering from hunger on my body. But they are 805 million. It is a disaster. Me and the World Food Programme want to make sure the world knows this,” Zlatan Ibrahimović said in a statement.

Even though Ibrahimović was immediately slapped with a yellow card during the game after taking off his shirt to reveal the 50 names, the message had already been sent.  In just a few short days the video has been seen over 2.5 million times and counting.

Watch the Video

To learn more about the campaign and the World Food Programme’s role in feeding people around the world visit wfp.org/805millionnames.