This year from August 11 through October 15, Nordstrom customers can get involved in its 12th annual Shoes That Fit campaign with a goal of raising $1 million and donating 40,000 shoes to kids in need. Each back-to-school season Nordstrom partners with Shoes That Fit and Nike to provide properly fitted athletic shoes to children in need in the communities it serves. This year’s campaign will mark 300,000 shoes donated since 2010.

Shoes are the most expensive item on kids’ back-to-school list. Every child wants to go back to school with shoes that are trendy and that fit. It gives them joy that most take for granted.

“Giving back to the community has been rooted in our 121-year history, since our beginnings as a shoe store. Helping to provide for the basic needs of children and families is core to who we are at Nordstrom. We’re excited to team up with Shoes That Fit and Nike to help kids start the school year feeling comfortable, confident and ready to learn.”

Jamie Nordstrom, chief stores officer at Nordstrom.

Want to Help? Here’s how.

From August 11 through October 15, customers can donate to the Shoes That Fit campaign in one of three ways:

• Visit any U.S. Nordstrom, Nordstrom Rack, or Nordstrom Local store to purchase a $10 Shoes That Fit giving card 
• Add a $1 or $5 donation at check out at Nordstrom.com or NordstromRack.com  
• Make an online, tax-deductible donation at www.shoesthatfit.org/Nordstrom

One hundred percent of the funds raised go directly towards providing a child with a new pair of Nike shoes.