When I stepped out of the U.S. Forest Service SUV after nearly a two-hour scenic autumn drive from Taos, New Mexico to the Carson National Forest, we were standing in an expansive valley so big that huge cows below us looked like mere dots in the distance. We had finally arrived at Valle Vidal, a massive grassy meadow with vistas as far as the eye could see and elevations reaching close to 13,000 feet in Carson National Forest. Even though Valle Vidal is overwhelmingly beautiful to take in its environmental impact is being increasingly hampered by major stream and groundwater degradation that needs immediate remedying in order to protect fish and wildlife as well as to store more ground water for communities downstream.
I was in New Mexico visiting the Carson National Forest with Coca-Cola North America’s sustainability team last week to learn about their water restoration efforts in northern New Mexico as well as the company’s overarching nationwide partnership with the U.S. Forest Service and National Forest Foundation that replenished 1 billion liters of water to nature and communities reaching 60 million people in the United States. Coca-Cola also recently announced that it has successfully reached one of its principle global sustainability milestones ahead of schedule to effectively balance its water usage in its beverages and production. Coca-Cola has reached its goal five years ahead by replenishing 191.9 billion liters of water across the globe in 71 countries. In the United States, Coca-Cola North America has pledged to double the 1 billion liters of water that it has already replenished by 2018.
Continue reading “How and Why Coca-Cola is Restoring Water to Our National Forests”
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