In the United States, miscarriages cause the loss of between 15 to 20 percent of reported pregnancies, or around 750,000 each year. Miscarriages are painful times for women and often family and friends do not know how to properly empathize. Dr. Jessica Zucker, a Los Angeles based psychologist and writer, specializing in women’s reproductive and maternal mental health, experienced a miscarriage at 16 weeks and wrote an article for the New York Times about the culture surrounding miscarriage that ultimately went viral. Now, she has created pregnancy loss cards to help families and friends properly express empathy for women who have had a miscarriage.

“My aim in my writing and with this product is to help shift the cultural conversation (and lack of it) around miscarriage, pregnancy loss, stillbirth, etc,” Dr. Zucker said. “I’m also creating stillbirth/baby loss announcements. These cards fill a gaping hole in the marketplace and in culture.”

You can buy the pregnancy loss cards at shop.drjessicazucker.com. The cards cost $4.50.