Last September Emma Watson, UN Women Global Goodwill Ambassador, helped launch the UN Women’s #HeForShe global campaign that calls upon men and boys to stand up against gender discrimination and to help women gain parity economically, politically, and socially through everyday actions and a commitment to change.

Now Watson is in Davos, Switzerland at the annual World Economic Forum where earlier today she delivered another speech at a press conference attended by UN Secretary-General Ban Ki-moon and Executive Director of UN Women Phumzile Mlambo-Ngcuka,  launching the HeForShe IMPACT 10x10x10 initiative, a year-long pilot program that will elicit gender equality commitments from governments, corporations and universities. Through these commitments, the HeForShe IMPACT 10x10x10 program will evaluate these commitments to measure their scalability and effectiveness for gender equality.

“It is my belief that there is a greater understanding than ever that women need to be equal participants in our homes, in our societies, in our governments, and in our workplaces,” Watson said during her speech today in Davos. “And they know that the world is being held back in every way because they are not.”

Watch Watson’s speech from Davos.

Steering the Impact 10x10x10 program are HeForShe founding Champions ranging from prime ministers to CEOs and chairmen of multinational corporations.

“Gender equality is not a women’s issue,” said Prime Minister Mark Rutte of the Netherlands in a statement. “Participation of women in all areas – in social, political as well as economic areas- is extremely important for welfare and wellbeing of societies as a whole.”

Taking the HeForShe campaign into its next phase Watson said, “Next we need all country leadership, as well as that of hundreds of universities and corporations to follow HeForShe’s IMPACT 10X10X10 so as to bring an end to the persisting inequalities faced by women and girls globally.”

Learn more about the HeForShe campaign at heforshe.org