Pierce Freelon and Apple Juice Kid, adjunct professors in UNC-Chapel Hill’s music department, demonstrated a mini beat-making session at Rio + Social, Mashable and the UN Foundation’s conference in Brazil about social media for social good, held on the eve of Rio + 20.

Freelon and Apple Juice Kid are the founders of ARTVSM, a socially conscious company merging art and activism by any medium necessary. They will go to the Congo this summer to set up a sustainable beat-making lab using open source technology and social media to change the lives of young people. They will also take their beat-making lab to Senegal and Kenya.