Oftentimes people will tweet or use other social media tools to spread the word about the issues and causes that mean the most to them. According to Pete Cashmore, the founder of Mashable there has to be more than the individual working alone in order to push the needle.

“There needs to be a lasting function – a way to coalesce as a group. People need to use organizations, groups, hashtags to keep the conversation in one place.” Pete Cashmore, Founder of Mashable.

Panel with Pete Cashmore, Founder and CEO, Mashable and Luciano Huck, TV Host & President, Instituto Criar de TV, Cinema e Novas Mídias