As a part of the global race to end hunger Michael Kors has partnered with the World Food Programme to help solve the crisis of 870 million people not having enough food to eat each day. Kors designed the 100 Series watch for the newly-launched Watch Hunger Stop campaign. Each sale of the 100 Series watch (retail $295) feeds 100 people through the World Food Programme.

“I am so proud to be joining the United Nations World Food Programme (WFP) in one of the greatest global fights of our time–ending hunger,” said Kors. “To make a significant impact, you need a great product as well as a great cause. I wanted to design something special and unique that I knew would have huge appeal to our customers, including our watch collectors. These are fabulous watches, designed and sold for an incredibly important cause. That’s the way it should work.”

Kors has also teamed up with Oscar winner Halle Berry to spread the message globally about the 100 Series watch and the good it does for those who go to bed hunger every night.

You can purchase the watch online at michaelkors.com.