
How the Digital Team Behind KONY 2012 Made it Go Viral
By now you have probably heard about last year’s viral video hit, Kony 2012. In fact, you probably watched it a time or two (it now has nearly 100 million views), shared it with your personal and professional networks, and even commented on it. Seemingly coming out of nowhere and captivating our attention for weeks last year, the Kony 2012 video had a yearlong strategic … Continue reading How the Digital Team Behind KONY 2012 Made it Go Viral