There are many online marketplaces to choose from when it comes to purchasing products for a purpose and they are increasing every day it seems. Fashion Project, however, takes the idea of “buying for good” one step further by accepting gently-used, high-end donated products from designer jeans to luxury handbags from donors, selling them at a fraction of the price, and then donating 55% of the net sales to the donor’s charity of choice. In this giving model, everyday donors are inserted into the donation and giving process.
The Fashion Project has made a significant dent in the fashion and social enterprise industries by supporting over 2000 nonprofit organizations and donating over $300,000 to charity since its founding in 2012. The Fashion Project also has nearly 70,000 customers.
Co-founder and president of the Fashion Project, Christine Rizk, has learned important giving trends and predictions since the site launched a little over two years ago. Rizk identified three giving trends of 2014 including increased donations to health nonprofits, localized giving, as well as the impact of trackable donations.