With all that is going on in the world, helping women through our everyday consumer actions is a way we can make a difference in their lives. While we can’t all take to the streets in protest or write impassioned letters to our senators or even donate to a cause every month, we can divert the money we spend to companies that support the causes we care most about. It’s called conscious consumerism and it’s on the rise. Consumers are increasingly voting with their dollars on products that make a social, economic, and environmental impact. Two of the most consumed products in the United States are tea and coffee giving consumers a real opportunity to make a difference based on where they buy. In fact, Americans drank a whopping 89 billion servings of tea in 2021, and on average Americans consume two to three cups of coffee per day. Sixty-six percent of Americans are coffee drinkers.
I was recently sent two tea brands and a coffee brand to try and all three support women which I am exceptionally happy about. Here’s what they’re all about.
CAMFED is one the world’s leading organizations that advocates for and helps young girls in sub-Saharan Africa attain an education. CAMFED which stands for the Campaign for Female Education has to date supported 379,000 young girls with secondary school scholarships, one million girls attend primary school, and works with 6,787 partner schools across sub-Saharan Africa.
As we all know, girls who are deprived of an education are most likely tethered to a cycle of poverty for an entire lifetime. But girls who are afforded an education can leap out of poverty and and into the realms of economic development. They can take on better jobs, learn to save money, or become entrepreneurs. Women who are educated take better care of their individual environments and therefore take on climate change. And studies show when sub-Saharan women have an education, they fight for their daughter to have an education as well. They become stewards of passing down education and leaders in their communities.
The energy and enthusiasm was palpable as we walked into a room full of eager women entrepreneurs role-playing the everyday dynamic between business owners and their customers. While the room was loaded with fun and laughter during this exercise, its importance was not lost on any of the women who had come to the campus of Coca-Cola Bottlers Nepal Limited’s (BNL) 5by20 training, an initiative to empower 10,000 women business owners across Nepal by 2020. Even though these women are already a part of Kathmandu’s bustling community of urban shop owners, they had come because they realized there are more business skills to learn, hone, and improve. And, as women in micro-enterprise the more skills they learn, the more they can earn for their households in a country where men overwhelmingly dominate the private sector.